Dag Falck

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Dag has been actively involved in the organic movement and industry since 1989. Growing up in the industry, he has been fortunate to have had the opportunity to help shape organic standards and oversight, organic messaging and organic farming. 

He started as an organic agriculture and process inspector. This experience led him to work for Nature's Path Foods as the Organic Program Manager from 2003 to 2022. 

Retiring from Nature’s Path and taking a break from organic boards and committees he has reflected on how to best use the insights, learning and connections built over the last 33 years.  

This led to the founding of the Responsible Organic Customer Association.  ROCA is being rolled out by a small but growing team and is dedicated to supporting organic consumers and informing them of ways to transform our food system.