Kevin moved to the family seed farm in eastern Saskatchewan in 1999. After realizing he purchased dirt not soil, in 2000 they started to change their management to what now is referred to as regenerative agriculture. Reducing tillage, reducing reliance on synthetic fertilizer and biocides, increasing their plant diversity, and integrating livestock. In 2008 they started cover cropping. They started Cover Crops Canada in 2011, setting up retail locations around the prairies. They sold the farm in 2021 so he can focus on consulting and coaching producers to design their regenerative system and train them to think differently, biologically.